To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

This thesis focuses on the upcoming Olympic Games in Sochi in 2014 and provides an analysis of ethics regarding the preparations. For the past few years, the situation of the preparations in Sochi has become more and more controversial. This thesis will provide an answer on the question whether the Russian …