The challenges faced by business and society in the rapidly-changing 21st century require skills and capabilities that our education system, essentially fit-for-purpose in the 19th Century, struggles to provide. In this brief paper, presented at the Rotterdam TEDX-Rotterdam Clean Tech Delta forum on …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

Are the so-called “new” business models focused on “sharing” actually promoting new behaviour or are they simply using old behaviour of the provider/consumer in a new technological environment? Are the new tech companies in the sharing economy with their “new” business models grabbing too much power, …

In deze presentatie gaat Arjen van Klink in op de rol van strategie in het mkb. Strategisch management is traditioneel iets voor het grootbedrijf, kleinere bedrijven ontbreekt het vaak aan middelen om een strategie te beschrijven en te implementeren. Traditionele strategische concepten kritiek: het gaat …

According to the critics of conventional sustainability models, particularly within the business context, it is questionable whether the objective of balancing the social, economic and environmental triad is feasible, and whether human equality and prosperity (as well as population growth) can be achieved …

An extended SERVQUAL instrument is developed, validated and used to measure perceived service quality delivered to students by business schools in an emerging market economy. A longitudinal survey is conducted with selected students in their final year of study from two business schools in an emerging …

Tabitha likes her work at Clean Tech Delta, but need some help to figure out what is needed to involve the new generation with young ambition professionals. A disruptive or groundbreaking idea, that incorporates all practical factors like organization, finance, stakeholders, etcetera. This could be the …

Case about Henk, sector manager Cleantech at Rotterdam Partners. His responsibility is to stimulate the Circular Economy of Rotterdam, this in cooperation with the “government” of Rotterdam. Of course he knows a lot about what a Circular Economy theoretically is and should be, but to put in the day to …

“Het werk in Rotterdam verandert”, een partnerbijdrage van Inholland aan het EVR 2016 Next Economy Next City, pp. 20-11. Economische, technologische en maatschappelijke ontwikkelingen hebben enorme gevolgen voor het werk in de regio Rotterdam. Grote clusters van banen verdwijnen, maar er komen ook banen …

The sharing economy is a business concept that highlights the ability for individuals to rent or borrow equipment, services and skills from other individuals rather than buying and owning them. This thesis was intended to investigate how the two largest businesses in the sharing economy, Uber and Airbnb, …