Deze scriptie is geschreven ter afronding van de opleiding Communicatie. De positionering van een nieuwe socialmediadienst bij een bedrijf wordt onderzocht. Het 3C-model van Kenichi Ohmae is gehanteerd als conceptueel model.

De aanleiding voor dit onderzoek is de vraag of 3FM Serious Request nu zijn top heeft bereikt of dat het evenement nog groeipotentie heeft. Het Nederlandse Rode Kruis zou graag willen weten wat het kan doen om te zorgen dat 3FM Serious Request ieder jaar meer geld oplevert. Door te kijken naar de motieven …

De Nederlandse markt voor pr-bureaus verandert door de toenemende concurrentie en door de invloed van social media. Deze veranderingen op de Nederlandse pr-markt vormen de aanleiding voor dit onderzoek naar de positionering van Coebergh Communicatie & PR (CC&PR) ; één van de middelgrote …

Since 2010 the KNHS, the Dutch equestrian association, has allowed horse-rider combinations to use a bitless bridle during official dressage tests. The crossunder bitless bridle is one of the most commonly used bridles during these tests. Research has shown that horses wearing a crossunder bridle exhibit …

Abstract from article: The Dutch healthcare system has changed towards a system of regulated competition to contain costs and to improve efficiency and quality of care. This paper provides: (1) a brief as-is overview of the changes for primary care, based on explorative literature reviews; (2) provides …

This study investigated the added value, i.e. discriminative and concurrent validity and reproducibility, of an eye-hand coordination test relevant to table tennis as part of talent identification. Forty-three table tennis players (7–12 years) from national (n = 13), regional (n = 11) and local training …

In Western Europe, cities that host International Organizations (IOs) have to deal with more and more competition. The last decade many IOs settled in Eastern European and Asian countries. Distributing IOs over several cities in Europe for reasons of political balance and give-and-take among governments …

Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …

The concept of internationalization has been seen as a buzz word and container concept. The meaning of internationalization includes everything that relates to international, meanwhile internationalization is losing its meaning. This study takes a practical approach to searching for some clarification …