Deze scriptie is geschreven ter afronding van de opleiding Communicatie. De positionering van een nieuwe socialmediadienst bij een bedrijf wordt onderzocht. Het 3C-model van Kenichi Ohmae is gehanteerd als conceptueel model.

De aanleiding voor dit onderzoek is de vraag of 3FM Serious Request nu zijn top heeft bereikt of dat het evenement nog groeipotentie heeft. Het Nederlandse Rode Kruis zou graag willen weten wat het kan doen om te zorgen dat 3FM Serious Request ieder jaar meer geld oplevert. Door te kijken naar de motieven …

De Nederlandse markt voor pr-bureaus verandert door de toenemende concurrentie en door de invloed van social media. Deze veranderingen op de Nederlandse pr-markt vormen de aanleiding voor dit onderzoek naar de positionering van Coebergh Communicatie & PR (CC&PR) ; één van de middelgrote …

Since 2010 the KNHS, the Dutch equestrian association, has allowed horse-rider combinations to use a bitless bridle during official dressage tests. The crossunder bitless bridle is one of the most commonly used bridles during these tests. Research has shown that horses wearing a crossunder bridle exhibit …

Abstract from article: The Dutch healthcare system has changed towards a system of regulated competition to contain costs and to improve efficiency and quality of care. This paper provides: (1) a brief as-is overview of the changes for primary care, based on explorative literature reviews; (2) provides …

This study investigated the added value, i.e. discriminative and concurrent validity and reproducibility, of an eye-hand coordination test relevant to table tennis as part of talent identification. Forty-three table tennis players (7–12 years) from national (n = 13), regional (n = 11) and local training …

This paper explores inter-organisational relationships, in terms of cooperation, between three main types of sport providers at the local level: voluntary sport clubs, for-profit fitness and health clubs, and local sports authorities. Both withinand cross-sector cooperation are analysed and related to …

The UNESCO Institute for Lifelong Learning (UIL), based in Hamburg, is one of six educational institutions of UNESCO. Expectations that more than 60% of the world’s population will live in cities by 2030 led to the initiation of the Global Network of Learning Cities (GNLC), defined as a virtual community. …

Purpose Due to the recent economic crisis, competition has considerably increased in the legal profession in the Netherlands. However, marketing in legal services is mostly in its infancy and value research in this context is scarce. We therefore used a contingency approach in exploring the origin of …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …