This research was made to determine how HZ University of Applied Sciences (further referred to as HZ) could change its catering options to be more sustainable and healthier while staying financially viable. Even though the catering has already implemented a number of sustainable measures, like sourcing …

The study compares the market potential of innovative goat-milk products in Canada and the Netherlands. Using both desk and field research, it maps out the factors that motivate—or deter—consumers from purchasing goat dairy. Elements such as taste perception, health beliefs, sustainability, and price …

This thesis focuses on optimising the emptying process of water storage facilities in urban areas, and was conducted during my graduate internship at Waterfeit Adviseurs. The study is based on the need to improve the efficiency of the system, as current systems frequently lead to floods and ineffective …

Copenhagen-based menswear brand Isnurh decided to collaborate with mental health awareness platform Community of Real People (further called CORP) to produce a non-profit collection, from which two styles should be released during mental health awareness month in May 2023 and sold to raise donations …

Hotel Des Indes (HDI) is a prestigious hotel dating back to the 19th century, with a rich history and a member of the Leading Hotels of the World (LHW). It offers various amenities, including dining, meeting spaces, and a health club with spa facilities. Currently, the Hospitality Industry (HI) is …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

Overweight and obesity are some of the biggest food-related problems in the world and affect more than 2 billion people worldwide. One of the factors of this problem is the change in the Dutch food environment. Food is getting more processed, and the amount of fat and sugary food is growing while their …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

Inleiding Afasie is een verworven taalstoornis ten gevolge van plotseling optredend hersenletsel dat is ontstaan nadat de taal verworven is. Afasie bemoeilijkt de communicatie tussen de patiënt en de zorgprofessional. De aanwezigheid van de afasie verstoort de productiviteit én effectiviteit van de zorg. …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …