SharePeople is a partly subsidized organization in Utrecht which connects social entrepreneurs in developing countries with experts from companies in Europe. The organization is in need of a new branding strategy in order to increase sales and therefore the research question for this thesis is; "What …

This chapter is about the development of tourism in the Dutch Wadden Sea Region in combination with nature conservation. The main question is whether they have a common future. There are some future points stated: - Nature and landscape of the Wadden Sea are the main pull factors for the tourism development. …

This study proposes a systematic value chain approach to helping businesses identify and eliminate inefficiencies. The authors have developed a robust framework, which food-sector entrepreneurs can use to increase profitability of an existing business or to create new profitable opportunities. The value …

Kiemkracht de innovatie-alliantie van Productschap Akkerbouw en Innovatienetwerk van het Ministerie van Economische Zaken (Landbouw) heeft samen met ondernemers Jaap Korteweg en Niko Koffeman de Vegetarische Slager opgericht met behulp van de conceptuation methode. De Vegetarische Slager is een transitie …

In small businesses with no employees, learning environments have a low learning readiness. Consequently, learners need to rely on their own agency to shape their learning experiences. Results from a study of agricultural entrepreneurs indicated that the components of motivation and self-regulated learning …

We examine the ways in which a hidden crisis can be exposed from a communication point of view. In which way can organisations create general awareness of a crisis and try to understand the dynamic nature of interactions? With the help of discourse analysis, we have examined the interactional achievements …

The book aspires to fill a gap in the existing innovation and strategic marketing literature by providing new insights, practical frameworks, diagnostics, strategies and tactics helpful for entrepreneurs managers, investors, students, the venture community and policy makers.

The starterstraject is a project set up by the Chamber of Commerce and the city of Zoetermeer. The goal of the starterstraject is to give the starting entrepreneur a head start. The starting entrepreneur is prepared for the risks and difficulties that arise when starting a new business. The starting …

Entrepreneurship is the driving force for the growth of economies. Female entrepreneurship is, however, still lagging behind in development when compared to male entrepreneurship. This paper describes possible differences between male and female entrepreneurship and the reasons behind these differences, …

Although quality management has a long tradition and plays an important role in operational and managerial activities in organizations nowadays, it also seems to be less clear and less visible. In this paper the focus is on the rise and fall of quality management in organizations and the impact this …