Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Proceedings of the IASPM Benelux conference. Popular Music: Theory and Practice in the Lowlands.

Traditional information systems for crisis response and management are centralized systems with a rigid hierarchical structure. Here we propose a decentralized system, which allows citizens to play a significant role as information source and/or as helpers during the initial stages of a crisis. In our …

Bij ORO (een instelling voor mensen met een beperking) is het voor de dramatherapeute, die daar werkzaam is, lastig om drama methodisch in te zetten bij een ontwikkelingsniveau van nul tot anderhalf jaar ( ernstig verstandelijk beperkte). Ze ervaart dat ze al snel middelen en methodes van andere disciplines …

The rise of populist movements in Europe is partly explained by the power of mass media. The press, public and politicians keep each other prisoner. The media increases incidents and looks for personal stories while politicians respond to those stories in order to be noticed by the public. Therefore …

IT-based networking trends such as the rise of social media, crowd sourcing, open innovation, and cloud computing enable a profoundly different way of working and collaborating that challenges significantly traditional approaches of companies towards governance, i.e. the mechanisms a company employs …

Over the past decade, the nonprofit sector has seen drastic changes in regard to the way it attracts resources; government subsidies have decreased substantially and nonprofit organizations report ever fewer donations - leaving them in search of additional sources of revenue. As a result, many nonprofit …

Purpose The purpose of this paper is to emphasise the importance for libraries to address the issue of media literacy in the internet age. The library must claim its key expert role in the field of literacy. The library can function as a platform and playground for consuming and producing media content. …

The advent of the internet as a publicly available service in the 1990s set new standards for communication. With e-mailing and chatting in the picture, the way people talk to each other was revolutionized; within years, it became normal to have a least one personal computer per household in the westernized …

Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …