Setting up strategic alliances and trying to attain the intended goals is a highrisk venture. Most research into this topic is confined to already established alliances. This research will focus on perceived performance risks by organizations considering a possible strategic venture. Following other …

Markzware is a software company that offers solutions for prepress, printing, publishing and the graphic sector. Markzware Europe operates successfully throughout Europe. Although the company also has a communication channel in Poland, it seems the communication is not as successful as it could be. The …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …