This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

In this chapter, Troxler and Van Woensel will try to identify the possible socio-technical changes that 3D printing effectuates and their larger consequences on businesses, the economy and society at large. To this end, they first track the emergence of three-dimensional printing technology. They draw …

This paper discusses the potential application of procedural content generation to a game about economical crises, intended to teach a large general audience about how banks function within a market-guided economy, and the financial risks and moral dilemmas that are involved. Procedurally generating …

The primary purpose of this chapter is to provide insights into the body of scholarly literature on the question of magazines and sustainability—in both production and editorial content. This chapter will also discuss production-side issues for business decision-making and policy, as well as editorial-side, …

Why cities need economic intelligence The economies of Europe’s cities are changingfast, and it is not easy to predict which segmentsof the local economy will grow and which oneswill decline. Yet, cities must make decisions as towhere to invest, and face a number of questionsthat are difficultto answer:Where …

What will a shopping street look like in 2025, when online shopping continues to show double-digit growth? And what will 3D printing do to factories and logistic companies, when we can ‘print’ more and more products at home or around the corner? The digital economy is one of the most pervasive game changers …

Both connectivity and accessibility are important for regional development. Places and communities need to be connected in order to be part of the wider economy, and people need to have access to places, other communities and labour markets to fully participate in society. In contemporary society, not …

This paper relies on knowledge gained from ITRACT (Improving Transport and Accessibility through new Communication Technologies), an Interreg IVB project in the North Sea Region. We will show how digital innovation to promote mobility and accessibility in rural areas is limited by poor data infrastructure …

Most studies and models on the port-city interface focus on the inevitable process in which ports and cities grow apart, both spatially and economically. What is often overlooked is the relationships that remain in the form of maritime business services (finance, insurance, legal). These maritime business …

The inland shipping industry contributes substantially to the trade relations between the Netherlands and Germany. The industry is different from other transport modes (rail, road and air) in that ships are more environmentally friendly and cost-effective. Yet, it faces many structural problems that …