Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

This paper examines the role of the public private partnerships in the health care systems of three European countries - The United Kingdom, Poland and the Czech Republic. Public private partnerships were developed in the 19th century in the UK. It was a way to finance the rapid growth of the infrastructure, …

The starterstraject is a project set up by the Chamber of Commerce and the city of Zoetermeer. The goal of the starterstraject is to give the starting entrepreneur a head start. The starting entrepreneur is prepared for the risks and difficulties that arise when starting a new business. The starting …

This research paper analyses the concept of cultural diplomacy and what role it could play on promoting Human Rights and building sustainable peace in the Eastern Mediterranean, with a specific focus on Turkey. After the recent events occurred in the Middle East, the so called Arab Spring, Turkey has …

The European Society for Engineering Education (SEFI) wants to maintain a key player in the field of Higher Engineering Education. The central question of this report is therefore: What options should SEFI take into account to prepare the organization for the future and to remain an important player …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

Dit rapport is het eindresultaat van een afstudeeronderzoek aan de opleiding Facility Management. In dit rapport wordt onderzoek gedaan naar wat de consequenties zijn voor de facilitaire afdeling bij groei of krimp in het aantal werknemers. Hierbij wordt ondermeer gekeken naar de huidige situatie, de …

According to the Dutch parliament, Holland is still recovering from the Euro crisis. The Euro crisis starts with the malfunctioning tax system of Greece and the consequences are felt throughout the whole of Europe. It is a very difficult time for companies and especially for exporting companies. However, …

It all began with ̈Celebration® Karneval® ̈ from Westhoff, a Calibrachoa mix consisting of three different colours. The result in red, yellow and blue was so convincing that it became the trend-setter for what nowadays is marketed under the name "combi-pots". These are colourful combinations, either …

Cost price efficiency is key in competing in the modern horticultural industry. Over the past four years I came to realize that bulb cultivation and the cultivation of bulb flowers is accompanied by major risks, as it is difficult to fine tune the product’s quality. Seasonal influences affect bulb growth, …