The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

This article focuses on the hybridity of social enterprises, organizations that strive to create social and economic value simultaneously. It analyses how social entrepreneurs and local government deal with the hybridity resulting from mixing these two opposing values and what it means for social enterprises’ …

Using a designerly approach in projects within a wide spectrum of disciplines is increasingly popular. This paper describes a case in where the 1:10:100 design approach is used in a social sciences project and explores the mutual learning that took place. It discusses the added value of using design …

Als opdracht heb ik onderzoek gedaan naar de usability van een user portal en hoe deze verbeterd kan worden. Hetgeen uiteindelijk heeft geleid tot de oplevering van een nieuwe user portal voor Changeroo, een dienst van Business for Development.

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

This dissertation explores the ways in which third wave feminist organisations can influence mass media coverage in their favour. Social movements are dependent on mass media in order to thrive. Mass media legitimises social movement’s claims, broadens the scope of conflict and mobilises the public (Gamson …

Professional youth workers and their organizations pursue further improvement of quality and transparency in their work. Political developments require to demonstrate the added value of professional youth work to active citizenship. Due to the complex, dynamic and interactive nature of professional youth …

A stream of literature is emerging where network development and business modeling intersect. Various authors emphasize that networks influence business models. This paper extends this stream of literature by studying two cases in which we analyze how business modeling and networking interact over time. …

Background: Recent transitions in long-term care in the Netherlands have major consequences for community- dwelling older adults. A new paradigm expects them to manage and arrange their own care and support as much as possible. Technology can support this shift. A study has been conducted to explore …