Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations …

Due to their limited size, many small and medium enterprises (SMEs) cannot justify full-time HR professionals in their organizations. Thus, the complex and time-consuming nature of many HR activities can result in a significant drain on existing managerial resources. Professional employer organizations …

Communicatie is voor professionals vaak een kritische succesfactor in het uitvoeren van hun werkzaamheden. Waarom is het eigenlijk belangrijk? En hoe zorg je er voor dat die communicatie succesvol verloopt? Waar moet je allemaal op letten als je met een ander communiceert? En wat betekent dat voor de …

The objective of this paper is a reflective discussion on the validity of the construct Information Literacy in the perspective of changing information and communication technologies. The research question that will be answered is: what is the impact of technological developments on the relevance of …

Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …

The main purpose of the report was to find a solution to the problem of launching Fun Factory, a new event management company targeting individuals, into the Dutch market. The findings of the internal as well as external research has shown that Fun Factory, with its wide range of workshops, arrangements …

Purpose - The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI. Design/methodology/approach …

Tom van Weert argues that economic, societal and cultural developments in indus-trialized countries push for educational innovation. He sees Information and Communication Technology (ICT) as enabling factor of this innovation. His line of reasoning is the following. Knowledge intensive economies have …