Belangrijkste trends in marketing, afgelopen 25 jaar en de rol en inhoud van digitale marketing nu.

Presentatie op het 9e Supporting Health by Technology congres in Martiniplaza, Groningen.

Understanding that 'business as usual' is not working and that drivers of change bring new complexities in all aspects of our lives; and how businesses and citizens are choosing cooperatives as a way forward.

Workshop over Workshop samenwerking lectoraten in een interdisciplinaire MSc in Business Studies

Globalised labour markets require the young graduates of today to be mobile and culturally sensitive. Higher Education institutions increasingly bear the responsibility to both train their graduates for these global markets and to consider the varies needs of companies and the job market to compete internationally. …

Workshop over verwevenheid lectoraatsonderzoek en de het Interdisciplinaire Business Professional Master programme van de Hanzehogeschool

The presentation illustrates how an international business school links the school’s international education and research curriculum to the parent university’ more regionally dominated strategy. The presentation will highlight how to interpret regional goals set by policy makers into international actions …

Overview of main changes in the marketing landscape and current focus of marketing. Presentation in Master Interdisciplinary Business Professional

De focus in WP7 ligt op ondernemerschap en ondernemend gedrag. Twee belangrijke ingrediënten voor innovatie. De ondernemer- schapscompetitie helpt lokale initiatieven op gang te brengen en geeft deelnemers de kans om hun ondernemersvaardigheden niet alleen te testen, maar vooral te ontwikkelen. Ondernemend …