Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

Purpose: To provide an overview of factors influencing the acceptance of electronic tech-nologies that support aging in place by community-dwelling older adults. Since technologyacceptance factors fluctuate over time, a distinction was made between factors in the pre-implementation stage and factors …

Redesigning business: networks in the creative economy

Introduction Nutrition is an important determinant in maintaining health and functionality in older people. Undernutrition is still a common problem in Dutch older people and is related to increased length of stay in hospitals, early institutionalization, decreased quality of life and possibly contributes …

PURPOSE: To test if a collaborative care program (CCP) with nurses in a coordinating position is beneficial for patients with severe personality disorders. DESIGN AND METHODS: A pilot study with a comparative multiple case study design using mixed methods investigating active ingredients and preliminary results. FINDINGS: …

Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …

The working hypothesis for this research project is that it is possible to develop a new functional polymer printing process for the direct application of conductive polymer onto textiles. We will use the basic extrusion technology that is currently applied in 3D printing. Thus the aim is also expanding …

In 'active welfare states', labour participation is regarded essential for being part of and contributing to society. In the striving for an increase in labour participation of people who were considered (partly) disabled for work, not 'disabilities', but 'abilities' are put centre stage in vocational …

A previous review concluded that postural sway is increased in patients with low back pain (LBP). However, more detailed analysis of the literature shows that postural deficit may be dependent on experimental conditions in which patients with LBP have been assessed. The research question to be answered …