Corporate identity represents the sum of immaterial values in an organisation, as well as the degree to which employees identify with their employer. For this reason, the purpose of this paper will be to first assess whether the FCJ has a distinct and personal identity, and what the consequences are …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

The objective of this dissertation is to investigate how Czech historical events during the twentieth century influenced Czech society and politics in relation to Europe. During the twentieth century, the Czech Republic experienced highlights and downfalls. The founding fathers, Masaryk, Beneš, and Štefánik, …

Daniël Lems heeft momenteel een eenmanszaak genaamd S&L Job Solutions. Dit is een werving & selectiebureau dat zich veel op de fitnessmarkt richt. Daniël Lems denkt dat er een soortgelijke behoefte aanwezig is binnen de fysiotherapiebranche. Het idee is ontstaan doordat bij fitnesscentra vaak een fysiotherapeut …

The rise of populist movements in Europe is partly explained by the power of mass media. The press, public and politicians keep each other prisoner. The media increases incidents and looks for personal stories while politicians respond to those stories in order to be noticed by the public. Therefore …

The aim of this paper is to investigate which portfolio extension option: either a cheaper subbrand or a private label endorsed by the national brand is better from the consumer perspective. Two hypothetical product concepts from a leading beer brand were tested among Dutch consumers. The findings show …

One of the most significant changes with regard to the use of internet is the transformation of passive information users into active actors, who increasingly create the content of the ¨World Wide Web¨ (WWW) themselves. Along with these changes, the economic impact of established media declines and experts …

This bachelor thesis investigates how the organization Zwolle International can innovate on the program to maintain the subsidy of the municipality Zwolle, which is one of the largest sponsors for this equine event. In a letter the municipality states the program is not innovative enough. In three ways, …

One of the key elements of the vision of The Hague University is its international character; the students should feel themselves as global citizens. European Studies (ES) is one of the most important international-orientated study programmes within The Hague University which educates students to become …

The past few years Internet has become an important medium in modern society. The use of Internet as a mass medium has resulted in the development of new online media. The feature all these new online media have in common is interactivity. The new web based applications allow citizens to create and share …