Large numbers of sport events are hosted every year, also in the Netherlands. These events all have some sort of impact on their host region, whether it is negative or positive. Multiple evaluation techniques such as the calculation of the economic impact are developed to determine this impact. However, …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

Dit onderzoek is een literatuuronderzoek dat de risico’s van niet geëxplodeerde munitie op de zeebodem voor sleephoppers in kaart brengt. De auteurs van de literatuur die bestudeerd is, hebben verschillende opleidingsachtergronden, zoals zeebiologie tot engineering. Als eerste zijn alle verschillende …

Innovating moxibustion instruments while inheriting the traditional concept of moxibustion (Sichuan ARYI, 2009) is the motto of Sichuan ARYI Medical Technology Co, Ltd (ARYI), as stated on its official website. As the leading company in the creation and distribution of moxibustion apparatus, ARYI manufactures …

The task of the European Police Office (Europol) is to provide a support service for the national agencies of European Member States. Aside from collecting and exchanging intelligence, Europol cooperates with Member States on counter-terrorism actions by establishing National Units and Joint Investigation …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …