Door de toenemende vergrijzing en krimp van bevolking in het oosten van de Achterhoek heeft de gemeente Winterswijk een nieuwe inkomstenbron nodig. De gemeente ziet kansen in het beter benutten van de recreatieve sector in combinatie met cultuurhistorisch landschap. Adviesbureau RAAP heeft de landschapswaarde …

This paper deals with Rural Tourism in Twente. A comparison is made between Twente and several other regions in The Netherlands. Economic results like Employment and the development in Tourism over the last few years is taken into the comparison. It becomes clear that Twente is a region with a well-developed …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

In dit boekje worden de verschillende product-markt-partnercombinaties (pmpc’s) nader beschreven. Van elk van die combinaties wordt een korte schets gegeven, worden de highlights genoemd, de partners die daarin kunnen participeren en de markten die aan de combinaties gekoppeld kunnen worden. Deze dienen …

In dit rapport wordt aandacht besteed aan de vraagstelling en de aanpak van het project (hoofdstuk 1). In hoofdstuk 2 worden de verwachte ontwikkelingen op het gebied van internationaal toerisme besproken. Vervolgens wordt in hoofdstuk 3 een analyse gepresenteerd van het kusttoerisme in andere Noordzeelanden …

The Coastal & Marine Union (EUCC) is an international NGO striving for healthy seas and sustainable and attractive coasts for both people and nature. At the beginning of this year (2012), the EUCC launched the QualityTourism program. Unlike their QualityCoast program, which is directed at the holiday …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

Technology is becoming omnipresent in public spaces: from CCTV cameras to smart phones, and from large public displays to RFID enabled travel cards. Although such technology comes with great potential, it also comes with apparent (privacy) threats and acceptance issues. Our research focuses on realizing …