Agriculture is the main driver of the economy and the source of living for the majority of the population in Ethiopia. However, its performance has been poor and unable to feed the ever increasing population. Thus there is a need to change this trend and ensure the food security of the population. Agricultural …

This dissertation examines the competiveness of the fair trade tea value chain through a comparative study of the conventional and fair trade tea value chains in Kabarole district, Uganda. By examining this economically important subject, it clarifies the process by which value chains compete for smallholder …

This study examines the domestic and international orange value chains within Muheza district, Tanzania. The thesis was conducted as part of a project examining the fruit farming systems and the value chains that they supply with raw material . The research though a field study conducted into the region, …

This thesis is an overview of the market and management for WEEE (waste of electrical and electronic equipment) in Bulgaria. It was executed to answer certain questions to WEEE Forum, which was my internship provider. Chapter 2 analyzes the WEEE market and business developments in Bulgaria. Chapter 2.1 …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

The implementation of democracy in 1994 has led the country to become one of the fastest growing tourist markets of the African continent. The increasing number of foreign tourists to South Africa has resulted in more demand for paid accommodation. This report provides detailed information on South Africa's …

In 2005,one of Schering-Plough's core products- Clarityne was approved by the Chinese State Food Drugs Administration (SDFA) from prescription pharmaceutical to OTC drug in the Chinese market.Together with the increasing awareness of health care of the Chinese citizens, it gave a great chance to Schering-Plough …

An advisory report for an online reservation agency for accommodations. An internal and external analysis is made which results in the market penetration strategy. This strategy is turned into practical adaptations for the company. Suggestions described in detail are improvement of the website, use of …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to …