To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

Kasteel Oud-Poelgeest is an estate which consists of two different buildings, one of them is a castle and the other one is the coach house. It is a congress-hotel, with 15 meeting rooms and 45 hotel rooms. The director of Kasteel Oud-Poelgeest finds it really important to focus on the guest to see what …

SIW International Vrijwilligersprojecten (SIW) is a non-profit organization that provides the opportunity to do volunteer project in more than 70 countries. Throughout, the years the number of participants for international volunteer projects have been declining. This has caused financial limitations …

‘The clients you arrange affiliate campaigns for are the biggest telecom providers in the Netherlands. The campaigns are doing great, which results in steady sales. But it is not enough. What is the fun of working for clients whom already have a steady market, and whom are represented at every possible …

Bagels & Beans is a very popular franchise in the Netherlands with almost over 60 lunchrooms. It has a very simple and innovative concept. The managers of the five Bagels & Beans lunchrooms in The Hague where wondering why it has been a success since the beginning. The research question is: “What are …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

This dissertation conducts a comprehensive study on the motives of the Government of The Netherlands for its support of the proposal by the European Commission for an Investment Court System (ICS) in the Transatlantic Trade and Investment Partnership (TTIP) agreement that is currently under negotiation …

Het aantal scheidingen per jaar stijgt. Bij de meerderheid van de scheidingen zijn kinderen betrokken. Ongeveer 20 procent van de scheidingen verloopt problematisch en jaarlijks lijden ongeveer 3.500 kinderen onder de scheiding van hun ouders. Het leed dat kinderen en ouders ervaren kan voorkomen worden …

The EaP was implemented in 2009 and focuses on fostering a political dialogue between the EU and its Eastern Partner countries, in order to draw them closer to European Integration and values. It does so through the ‘more for more’ approach, a reformulation of EU conditionality, which grants incentives …