When products are no longer suitable for reuse, repair or refurbishment, they are discarded and recycled, often losing a lot of value (downcycling). Repurpose is a strategy that gives discarded products or obsolete parts a new, high-quality purpose, also known as upcycling. With Repurpose, the value …

Dutch: Repurpose: Afgedankte producten en reststromen hergebruiken in een andere functie en/of context om daarmee de waarde van deze materialen te behouden. Binnen dat kader is voor Ahrend de CiJal Bench ontworpen, waarbij gebruik is gemaakt van kunststof (PP) lameldeuren en Ciranol werkbladen. De lameldeuren …

The issue of plastic marine pollution has drastically increased in recent years. The questionable management of single-use plastic items has led to a concerning environmental scenario. The European Union is desperately trying to tackle the issue. In the early months of 2019, the EU approved the single-use …

This research provides an impact analysis for both facility manager and commercial real estate on the consequences and impact of crises on commercial real estate. Building blocks impact analysis and conceptual approach: The building blocks of the impact analysis must be: KPIs, risk assessment and change …

This research aims to examine how the EU and its Member States can advance its support for the ICC’s complementarity principle. The principle of complementarity is one of the ICC’s core principles and its paramount importance is acknowledged by the EU. Subsequently, the ICC is a court of last resort …

This dissertation explores the role of higher education institutions (HEIs) regarding sustainability. Firstly, it defines key terms, namely sustainability and green strategy. To further investigate what green strategies are, a few examples of sustainable strategies will be given. Subsequently, a timeline …

This research report focuses on the issue of establishing a sustainable reputation and the strategy based on the cultural characteristics of Bulgarians and essentially answering the question “How can we establish a sustainable reputation?”. The report has answered the research question How can we create …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …