The Amsterdam University of Applied Sciences has applied the Multi Actor Multi Criteria Analysis (MAMCA) in their educational and research programmes in various ways. The chapter is based on the experiences within the Faculty of Technology, which has adopted the MAMCA in the minor Urban Logistics. The …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …

Sportclub Exercise is a Sportclub in Voorburg, The Netherlands. Exercise has one location and about 1,500 active members. Exercise is a high-end gym competing with several other high-end gyms in Voorburg and its surrounding area. Aside from subscriptions for fitness and group lessons, Exercise also …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

Purpose - Housing associations make too small a contribution to society, the government has to step in too frequently because of maladministration, and the associations’ executives are often unaware of the far-reaching impact of their decisions. These are the conclusions of new academic research conducted …

In product design engineering education, classes in engineering mechanics are often difficult, unrewarding and unsatisfying for both students and lecturers. Within the Product Design Engineering program at Rotterdam University of Applied Science, a new approach has been developed and tested, leading …

Purpose: Law enforcement may require police officers to inhibit intuitive responses to high threat and thereby affect their emotional reaction and operational effectiveness. Upon this premise, the current study reports two experiments which compare the impact of two relevant shot execution strategies …

The title of this report can’t be interpret otherwise, the Blending-on-Board unit, or BOB-unit, placed two years ago on board of Maersk Line vessel is a piece of technology that shows a high range of flexibility when it comes to sailing with different kinds of Sulphur levels in the used fuels on board. After …

In 2015, the European Commission has outlined the institution’s strategy on reaching a harmonized Digital Single Market by focusing on a set of issues, many of which are targeted towards eCommerce. However, this is a global industry which sparked new technologies, industries, services and products while …

This research was executed in response to the behaviour of many personnel during a Risk Advisory and Assurance Services (RAAS)-audit on board a R-class vessel of Holland America Line (HAL), one of the subsidiary companies of Carnival Corporation. A RAAS-audit is an internal audit performed by auditors …