In the academic year 2009-2010, both field and desk research have been conducted for The Hague University's Sports Department. This research is important for the Sports Department because it provides inside information about the target group, which can be applied to (future) communication strategies. …

As part of the international research and design project StreetWorks: Patterns in Urbanity, professor of Design in Urbanism Henk Hartzema, together with students from the Academy, explored and researched the function of the street in six European cities, each with a population of around 1 million residents: …

One of the key elements of the vision of The Hague University is its international character; the students should feel themselves as global citizens. European Studies (ES) is one of the most important international-orientated study programmes within The Hague University which educates students to become …

The green trend has taken a big interest in society. The need to live and act 'green' is becoming more popular and is not only followed by consumers but also in countries, companies and other institutions. The green phenomenon is more often seen in different aspects of life, such as food, clothes, parties …

The adoption of social media (web 2.0) in the e-marketing strategy of small and medium enterprises (SMEs) is not yet researched much. Research findings in bigger companies in the USA, Europe and the Netherlands suggest that the issue is high on the think list of marketers and entrepreneurs. But what …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …

With the globalisation process and the accompanying loss of sovereignty of the nation states in mind, I take a closer look at Higher Education Policy in a European perspective. The theoretical framework is constructed by Hedmo, Sahlin-Andersson and Wedlin, researchers at Uppsala University. They state …