In de media werd er afgelopen maanden een stevig debat gevoerd over fan engagement en fan experience. Dit artikel laat enkele belangrijke posities zien in het debat over fan engagement. Ook wordt duidelijk dat cultuurmanagement een belangrijk aspect is van het werk van de marketeer bij een BVO. Ten slotte …

eSports en marketing, eSports en sponsoring.

Elk merk wil wel een mooie viral. Het gaat echter niet alleen om de hoeveelheid shares. De doelstelling is vaak dat content een positief effect moet hebben op bijvoorbeeld de merkevaluatie of de koopintentie van de consumenten. Maar hoe bereik je dat doel? Door het merk een integraal onderdeel te laten …

In order to become more innovative, corporations are increasingly turning to design­-driven innovation capabilities. These capabilities are dynamic: they influence the way companies run their business and how companies create, capture and deliver value. Building design capabilities has proven difficult, …

In September 2017, the English-taught, 3-year Bachelor Industrial Design Engineering (IDE) programme at The Hague University of Applied Sciences (THUAS) has changed its curriculum from a linear to a flexible, choice-based modular curriculum, 'Curriculum M'. And with it, one integrated assessment method …

Het huidige financieelmonetair systeem is structureel instabiel en valt ten prooi aan overregulering. Daarnaast werkt het duurzaam heidsambities zoals de energie transitie tegen. De opkomst van digitale technologieën als internet, blockchain, smart contracts en big data maken het mogelijk om het systeem …

Many students graduating in higher education will achieve a managerial or professional position, with leadership qualities being highly important. The need to reflect on leadership as an important developmental goal in higher education is highlighted by pointing out that many curricula, especially in …

For delayed and long-term students, the education process is often a lonely journey. The main conclusion of this research is that learning should not be an individual process of the student connected to one lecturer, but rather a community where learning is a collective journey. The social interaction …

Blended learning is not a flash in the pan, it’s here to stay. At The Hague University of Applied Sciences (THUAS) the implementation of blended learning is not yet in an adult stage, but in a newly introduced educational framework (The Hague University of Applied Sciences, 2017) blended learning plays …

Higher education is tasked with preparing students for a culturally diverse and globalizing world. Additionally, western nations have an increasingly diverse student population and know the success of their students will depend in part on being able to navigate diversity. There is therefore good reason …