This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

The main purpose of this final thesis project was to investigate how The Hague University of Applied Sciences can improve the university website according to the users’ viewpoint. To achieve this objective, a thorough review of the literature on the multidimensional concept of website quality, previous …

QUOTES “There is a stigma around postpartum bodies.” […] “Millennial Moms feel lonely and insecure after giving birth because of their low self-esteem caused by social media.” […] “H&M is not seen as a credible female empowering brand.” PROBLEM There is a stigma around the postpartum body, leaving Millennial …

Mexico transported in 2018 over 97.3 million passengers on its 77 airports in the country, from which 64 are international, with an a Amsterdam University of Applied Science (AUAS), Weesperzijde 190, 1097 DZ Amsterdam, Netherlands average growth rate of 7.6% respects 2017. Particularity, Queretaro International …

Background/purpose: For prevention of sarcopenia and functional decline in community-dwelling older adults, a higher daily protein intake is needed. A new e-health strategy for dietary counselling was used with the aim to increase total daily protein intake to optimal levels (minimal 1.2 g/kg/day, optimal …

Paris Charles de Gaulle Airport was the second European airport in terms of traffic in 2019, having transported 76.2 million passengers. Its large infrastructures include four runways, a large taxiway network, and 298 aircraft parking stands (131 contact) among three terminals. With the current pandemic …

When products are no longer suitable for reuse, repair or refurbishment, they are discarded and recycled, often losing a lot of value (downcycling). Repurpose is a strategy that gives discarded products or obsolete parts a new, high-quality purpose, also known as upcycling. With Repurpose, the value …

Dutch: Repurpose: Afgedankte producten en reststromen hergebruiken in een andere functie en/of context om daarmee de waarde van deze materialen te behouden. Binnen dat kader is voor Ahrend de CiJal Bench ontworpen, waarbij gebruik is gemaakt van kunststof (PP) lameldeuren en Ciranol werkbladen. De lameldeuren …