In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

The final paper has been developed for CIBANK Bulgaria, as part of the final project for International Communication Management at The Hague University of Applied Sciences. The internship took place at International Office of CIBANK. The main goal of the research project was to develop a new internal …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

The financial advisory industry is constantly changing (KPMG International, 2013; Ernst & Young LLP., 2015; PWC, 2012; Seetharaman, 2015), therefore, there are a number of challenges that will require the attention of advisers in order to provide clients with the best financial advice. As Financial Service …

The purpose of this dissertation is to investigate the foreign policy changes that the EU experienced due to the Iraq crisis. The increasing complexity of the global security environment has played an important role in the EU foreign policy evolution by challenging the EU’s effective management of …

Countless small businesses struggle on a daily basis with gaining a healthy level of brand awareness and customer retention. Many of these businesses face bankruptcy or high staff turnover due to the larger chains and franchises having a higher budget and more accessibility to certain resources. While …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

In the Netherlands, there is a large amount of people who exercise and a large variety of fitness facilities to satisfy that demand therefore it is imperative to have loyal customers in order to maintain incoming revenue streams and stimulate further growth of the company, thus increase the repurchasing …

BackgroundWorldwide healthcare systems insist a patient centred, integrated, approach, which improves clinical outcomes, quality of life, patient satisfaction, effectiveness, and efficiency. In the Netherlands, Integrated care (IC) centres arise, but literature does not attend Facility Managements (FM) …

SummaryThe built environment accounts for 40% of the total energy consumption and over 38% of the totalcarbon dioxide emissions. Fortunately, the role of environmental sustainability has increased in thereal estate sector but unfortunately it is falling behind on implementing sustainability policies.Therefor …