purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

Enterprise 2.0, deconstructed firms, organisational ecosystems: all of these buzzwords are used to identify operating concepts behind today's companies. They are driven by the need to be agile, flexible, distributed, open, transparent, simple, on demand and with a short time to market. In order to be …

In 2000 the European Union (EU) signed the Millennium Development Goals (MDGs), a United Nations (UN) policy in order to reduce poverty until 2015 by half compared to the figures from 2000. The EU is fully committed to the achievement of these internationally established MDGs which aim to end poverty …

The Dutch society of today is a very mixed one. Different cultures from all over the world come together in one small country. One of the reasons that the Dutch society contains so many different cultures is because of its colonial history. The Surinamese population is one of the many ethnical minorities …

In 1949 the People's Republic of China emerged from a civil war with communist Mao Zedong as its victor. During the peak of Mao's rule China was completely isolated from the world. In the 1960's China lost the support of the Soviet Union due to failed policies such as the Great Leap Forward and various …

Attracting the Asian, especially Chinese investors is becoming more and more important. While reaching the potential Chinese market is getting easier, the intercultural differences might still play a vital role in influencing the effectiveness of mutual communication. It also creates a challenge for …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

This report was designed to investigate which social media tools are appropriate for Enviu to use to increase its online presence and membership population. Topics that are discussed are: social media i.e. blogs, online social communities, micro blogging, video casting (v-logs) and more. These tools …

The economy has been continually growing and changing and has, since the time of the industrial revolution, gone through many different stages such as the knowledge economy and the intangible economy, to get to the experience economy we live in today. Economics no longer revolve around the target groups’ …

The type of communication made possible through web logs and whether it has an added value besides the ordinary communication tools such as e-mail, telephone and websites are the main questions in this report. By means of the Habermas theory, the integration of the ideal speech situation into a weblog …