Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

The research is conducted for Nissan Nederland. Since 2017, this company has changed their method of targets engagement. The goal of this change is dividing the method of targets of two car branches of Nissan Nederland, the private market versus the fleet market. The result of this change should help …

This research is done on behalf of the company Fudura, which is, as a commercially operating organisation, part of the Enexis Group. Fudura is a nationwide organisation operating on the Dutch energy market, especially in the provinces of Groningen, Drenthe, Overijssel, Noord-Brabant, and Limburg. As …

There is a global demand for talented managers and leaders. To meet this demand, higher education institutions are developing talent programs. However, international perception of talent is diffuse. In this study, our profile of highly talented international business professionals was internationally …

The number of light commercial vehicles (LCV) in cities is growing, which puts increasing pressure on the liveability of cities. Small electric freight vehicles and cargo bikes can offer a solution, as they take less space, can manoeuvre easily and free from polluting emissions. Within the two-year LEVV-LOGIC …

The number of light commercial vehicles (LCV) in cities is growing, which puts increasing pressure on the livability of cities. Freight vehicles are large contributors to polluting air and CO2 emissions and generate problems in terms of safety, noise and loss of public space. Small electric freight vehicles …

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Aim of this study is to understand which approach (expert or process orientated) sport club consultants use in succesfully raising the organizational capacity of voluntary sport clubs in the northern part of the Netherlands. Around 130 professional sport club consultants are active in the northern part …

The future energy system could benefit from the integration of independent gas, heat and electricity infrastructures. Such a hybrid energy network could support the increase of intermittent renewable energy sources by offering increased operational flexibility. Nowadays, the expectations on Natural Gas …

Purpose The purpose of this paper is to conduct a critical analysis to address cultural metaphors – a much overlooked aspect of cross-cultural studies. Mainstream cultural metaphors (e.g. the iceberg, the software of the mind, the onion, and the distance) are not only limited in number, but are also …