Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The development of the World Wide Web, the emergence of social media and Big Data have led to a rising amount of data. Information and Communication Technologies (ICTs) affect the environment in various ways. Their energy consumption is growing exponentially, with and without the use of ‘green’ energy. …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

We address the explicit ecocentric roots of conservation science and the support of a growing number of conservationists for ecocentric natural value. Although ecosystem‐services arguments may play an important role in stemming the biodiversity crisis, a true transformation of humanity's relationship …

This case study focuses on the experienced value, operative elements and tensions of the intervention Local support agency LFB. Supported by a coach and a training program people with mild intellectual disability (ID) are working as and being trained to be peer experts in the local community. This qualitative …

Maintaining independence is the most important goal of the majority of older people. The onset of disability in activities of daily living is one of the greatest threats to the ability of older people to live independently. Older people with a low socioeconomic status (SES) are at high risk of functional …

Ecocentrism is the broadest term for worldviews that recognize intrinsic value in all lifeforms and ecosystems themselves, including their abiotic components. Anthropocentrism, in contrast, values other lifeforms and ecosystems insofar as they are valuable for human well-being, preferences and interests. …

We apply the capability approach to understand the scope and limitations of community efforts to support older adults dwelling in integrated service areas (ISAs) in the Netherlands. An ISA is a neighborhood-based form of care organization aimed at the widening of opportunities to achieve well-being goals …

Housing associations make too small a contribution to society, the government has to step in too frequently because of maladministration, and the associations’ executives are often unaware of the far-reaching impact of their decisions. These are the conclusions of new academic research conducted by Jan …

De afdeling Sales & Events is verantwoordelijk voor het plannen, organiseren en coördineren van de evenementen die plaatsvinden in het pand en zij zouden graag zien dat zij een hogere voorkeurspositie in de mentale wereld van de klant krijgen als evenementenlocatie. De ruimtes zijn nog niet optimaal …