Fish and vegetable protein sources are relatively underutilized for human consumption in comparison to meat, dairy and egg protein sources. Only part of the available fish proteins is used: fish is to small for human consumption and fish has a high proportion of by-products, up to 50% of fish weight …

In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …

Background: Activity trackers can potentially stimulate users to increase their physical activity behavior. The aim of this study was to examine the reliability and validity of ten consumer activity trackers for measuring step count in both laboratory and free-living conditions. Method: Healthy adult …

Combining electric cars with utility services seems to be a natural fit and holds the promise to tackle various mobility as well as electricity challenges at the same time. So far no viable business model for vehicle-to-grid technology has emerged, raising the question which characteristics a vehicle-to-grid …

Introduction and methodology In self-managed residential homeless care, consumers, and their peers, are in charge. Former consumers (N=24) of a self-managed homeless shelter were interviewed with qualitative structured topic-lists on the benefits they experienced. Former consumers of the program participated …

Interactive Poetry is a lively genre within E-Lit and interactive digital narrative that was made more accessible by the diffusion of tablets with “multitouch” screens allowing relatively complex gestural UIs on consumer-level hardware. This paper leverages pragmatist aesthetics to critically interrogate …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

“By 1993, the European Single Market becomes a reality” (“Historical overview,” 2014). This is stated by the European Commission in its historical overview on the internal market. The question has arisen whether today, 30 years after the signing of the European Single Act, the European Single Market …

Dutch households still appear to have no confidence in the financial sector. In the period of 2006 until 2009, public confidence in Dutch financial institutions fell sharply. In 2010, this somewhat rebounded, but since then remains substantially lower than before the start of the financial crisis. This …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …