ONK is a company who provides advise in the field of art, furthmore, it also organizes art fairs in The Netherlands. Survey has shown, that almost 60% of the visitors are 60 year and older. The question then arises: "How can ONK increase the amount of visitors by 25% in 1 year time?" This is the main …

Colorique is a wholesaler in decorative home textiles and accessories for both children and adults. Currently Colorique imports its products from Asia, mainly India. Colorique has become interested in producing in Turkey and requested an explorative research to Turkey. So firstly Colorique itself was …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

My assignment was to assess whether Turkey was an appropriate production market for Colorique. This was both desk researched and I performed in depth interviews with experienced business people(who had importing textiles experience in Turkey).

The objective is to describe the German horse feed market and its developments and to investigate what the change in legislation means to production, packaging and marketing processes for feed manufacturers and therefore what manufacturer’s problems with the new legislation are. Furthermore it has to …

De Nieuwe Ronde has been subjected in the last five years to serious aging among its members and together with possible member expansion wants to find out how the profile of potential new consumers looks like. This is essential to improve the relation of demand and supply and with that strengthen the …

Zwolle is a fast growing city, surrounded by the “IJssel” and “Zwarte Water”. Staatsbosbeheer wants to investigate what types of recreation are offered in its areas and what the recreational demand of these visitors is. To analyze an area and what kind of recreation facilities are available, Staatsbosbeheer …