Trends in marketing en branding

Only 18% of the Dutch population watches TV commercials. This means more than 80% does not watch them and zaps to another channel or walks away from the television. In general TV commercials are evaluated to be an irritating interruption during a program or movie that is broadcasted. Research shows that …

Augmented reality: interactive visualisation and communication water projects for European water managers

Presentatie, gehouden tijdens de: TEDxHanzeUniversity. ‘Een conferentie over innovatie en verwondering’, op 03-10-2012 te Groningen. TED betekent Technology, Entertainment, Design.

Online recordings of lectures provide students with anytime-anyplace access to lectures. Research shows that students prefer courses accompanied by online recordings and an increasing number of universities provide recorded lectures. This paper presents the results of a study into the use of recorded …

Thirty years ago, in the summer of 1982, I was introduced to pediatric nursing during my internship in the Sophia Children’s Hospital, Academic Hospital Rotterdam (now Erasmus MC). One of my unforgettable patients was Dirk, a 24-year-old man with cystic fibrosis (CF), who spent his time in hospital in …

Film in kader van project Opleiden en Professionaliseren, Diversiteit in Vakmanschap.

"For my final project in Communications I produced this 20 minute music video documentary about five 'old men', that is five colonial buildings (built before Ghana's independence in 1957) in Accra, Ghana, West Africa. In this video, Osu Salem Junior High School, Jamestown lighthouse, Ghana post office, …

The rise of populist movements in Europe is partly explained by the power of mass media. The press, public and politicians keep each other prisoner. The media increases incidents and looks for personal stories while politicians respond to those stories in order to be noticed by the public. Therefore …

In order to design effective Persuasive Technology (PT) interventions, it is essential that designers understand the multitude of factors that lead to behavioral change, rather than guessing at a solution or imitating successful techniques without understanding why. The few available PT design frameworks …