This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

In dynamic business environments, the ability to adapt is highly important for organizations in order to best their competition. This is necessary because throughout the years of doing business, organizations have experienced but one constant factor: change. The concept of enterprise agility is designed …

In learning and development, self-regulation can be described as the extent to which individuals are metacognitively, motivationally, and behaviourally proactive participants in their learning process (Zimmerman, 1989, 2006). We examined the relationship between self-regulation and performance level …

The Almeria’s tomato value chain is currently reducing its competitiveness due to high production and processing costs as well as the maintenance of selling prices and the increase of competitors. Therefore, the purpose of this study was to assess the Almeria’s tomato value chain in order to identify …

Pressure from politics and the public has created a greater demand for the media to be more accountable. Moreover, growing structural changes in the media landscape – including media concentration, commercialization, fiercer competition, an increasingly fragmented public, and the advent of new media …

Internationalisation is the expansion of a firms operations to foreign markets and includes not only import and export but also foreign direct investments and international cooperation. Today’s globalising economy has resulted in a growing number of small and medium enterprises (SMEs) undertaking international …

A 'post-modern' rustic framing company which operates on a small market where high quality and being green is the biggest competition advantage. The most important need of the product is that for home decoration. The customer can use the frame for own use or as a social need, to give it away as a gift. …

The airline industry is a subject that is often reported in the media these days. Especially in the last years, a lot of mergers and accessions to alliance have taken place. What is more, a strong competition of low-cost carriers is going on in which cheaper fares are offered with less service on board. …