The aim of this dissertation is to indicate the effects of the Dutch economic diplomacy on the export of Life Sciences & Health companies to China in the period from 2010 until 2015. Economic diplomacy is a form of diplomacy where the government actively tries to influence economic elements like export …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

The Dutch Transmission System Operator (TSO) TenneT TSO B.V. is planning to build a 2 km to 4 km long 150 kV superconducting cable connection in the Dutch high voltage grid. Superconducting cable systems allow for connections with no external magnetic field which is beneficial due to society's concerns …

This paper is written with an aim of decreasing the constantly growing gap between the richest football clubs and the rest. During the past few years, this growing gap has been an ongoing process in the major European football leagues. This has also been the case in the Netherlands, where the clubs Ajax …

The economic recession has hit especially hard the residential building sector in the EU region, e.g., the number of the housing completions has decreased -49% and the total residential output has been squeezed down by -24% between 2007 and 2014 (Euroconstruct, 2015). In turn, the aim of our paper is …

Because local weather conditions in moderate climates are changing constantly, heat transfer specifications of substrate and vegetation in vegetated green roofs also change accordingly. Nevertheless, it is assumed that vegetated green roofs can have a positive effect on the thermal performance of construction …

Background: Courses for migrants in Europe are mostly aimed at literacy in western languages as a means for participation in society. These curricula are not suitable for migrants without previous basic education, which leaves groups of migrants vulnerable to alienation and without support for social …