Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

In this chapter, we will elaborate on how philosophy and design can meet by way of the application of tools from the philosophy of technology in the practice of design. We will discuss how this meeting may be mutually beneficial and how it may improve the practice of designing as well as philosophical …

This report describes the development of a prototype for a device that can charge and secure the Luna Glass, Luna’s flagship product. The assignment was to create the hardware and software necessary to facilitate a device that can charge the Luna Glass with room for future changes. The development is …

How can beams from waste wood be used to create a 2D structure, using digital design and robotic production.

Food loss and waste (FLW) remains a critical global challenge, particularly in the food and beverage (F&B) sector, where small and medium-sized enterprises (SMEs) operate under tight margins and fragmented supply chains. This study investigates how F&B SMEs in the Netherlands address sustainability (including …

This thesis focuses on the design and development of an emotion-evoking humanoid creature design for Morpheus Labs, to facilitate the creation of a horror VR experience in Unreal Engine 5. The project focuses on the client’s lack of knowledge about creating an effective and emotionally impactful design, …

Wood is an increasingly demanded renewable resource and an important raw material for construction and materials. Demands are rising, with a growing attention for re-use and upcycling, opening up opportunities for new business models, empowered by the use of digital design and technologies. A KPI framework …

This thesis describes the design and development of a modular webstore to automate product management, sales, and distribution, addressing the challenge faced by a company currently operating with manual processes for managing product sales, ERP (Enterprise Resource Planning), and distribution. A …

De toenemende digitalisering van de samenleving vereist steeds meer digitale vaardigheden van mensen. Veel senioren hebben moeite met het ontwikkelen van deze vaardigheden. Zij beschikken vaak over minder ervaring, motivatie en apparatuur om hun digitale vaardigheden te verbeteren, waardoor ze niet …

This research investigates the absence of automation in the accounting process for SumUp’s Cash Advance service and evaluates whether automation is a feasible, beneficial, and strategic solution. The process, which was initially observed to be fully manual, raised concerns regarding operational inefficiency, …