Het hoofdstuk gaat over sociale impact en legacy management van sportevenementen.

Opening Up: Final conference 2 & 3 december 2014. Presentation on social media, held on December 2, 2014 and open data held on December 3, 2014. Opening Up is designed to look for a better service to citizens and businesses through the use of social media and open data. The opening-up project started …

There is a high demand for soybean products in Cameroon yet the country is experiencing low soybean production levels and has triggered more importation of the product. This has created an opportunity in the domestic market. AgriDynamic Foundation, a non-profit social entrepreneurial organization has …

Ondernemen is maatschappelijk verantwoord!

WHEAT Trust is a small organisation which provides financial and other resources to small community-based organisations (CBOs) and women to support local, rural and national initiatives throughout South Africa that would otherwise not have been able to access these on their own. Some of those organisations …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

The goal of this dissertation is to research how media can positively contribute to the perception of Dutch Baby Boomers and Generation X (BB/Gen-X) towards Millennials with visible body art (VBA). By making BB/Gen-X more positive about this phenomenon and encouraging collaborations between the two groups, …