This publication addresses the practical research of the Sustainable Cooperative Entrepeneurship (SCE) research group at Hanze University of Applied Science (UAS) Groningen. The SCE research group links market, education and public administration in their commitment to improve local and regional resillience …

According to some, developing a strategy results in producing a paper report, that does not ft the nature of SMEs. They are used to adapting pragmatically to changes. However, shifts in the economy and society are now so great that neither plans nor pragmatism is suffcient to survive. Many SMEs show …

Which 21st Century do Rotterdam UAS students think they need to develop during their studies in order to increase their employability?

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

This advisory report describes the results and recommendations for Indian dairy farmers and Dutch and Indian companies, from the RAAK Family Dairy Tech India project. Researchers and students of two Dutch and one Indian University of Applied Sciences, together with ten Dutch companies, Indian companies …

In this book Silicon Valley expert Peter Ester describes how these 'schools of startup entrepreneurship' operate and how they empower startups. He interviewed over twenty Silicon Valley accelerators. They are analyzed in terms of mission, selection policy, technology focus, target groups, program features, …

This report describes the results and recommendations for Indian dairy farmers and Dutch and Indian companies, from the RAAK Family Dairy Tech India project. Researchers and students of two Dutch and one Indian University of Applied Sciences, together with ten Dutch companies, Indian companies and …

This paper elaborates on a form of university-industry cooperation called 'collaborative PhDs'. Engineers working at companies or governmental organisations get the opportunity to do a PhD at the university. The aim of these science-based collaborations between academia and industry is to increase the …

Online social networking sites, such as Facebook, have grown in popularity in recent years and they provide an exciting new area of study. Facebook provides individuals with easy access to view personal information about their friends, coworkers, and even complete strangers (Muise, Christofides, and …