Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Background: The COVID-19 pandemic taught us how to rethink care delivery. It catalyzed creative solutions to amplify the potential of personnel and facilities. This paper presents and evaluates a promptly introduced triaging solution that evolved into a tool to tackle the ever-growing waiting lists at …

The digital era has brought about profound changes in how music is created, distributed, and consumed, posing a need for modernizing the Dutch collective management system of music copyright to match the rapidly changing digital music industry. This study aims to identify the key stakeholders and their …

The digital age has brought significant changes in the way organizations operate and compete. As a result of rapid technology development, many organizations are undergoing a digital transformation to stay relevant and competitive in the marketplace. This literature review aims to find future research …

Critical discourse analysis (CDA) and participatory action research (PAR) reinforce each other as critical research approaches toward social transformation and social justice provided to humans, other species, and the ecosystem at large. Both disciplines are suitable to be embedded in a critical emancipatory …

This paper starts with the explanation of the research rationale of the professorship. Subsequently, an exploration of the research agenda is provided, focusing on the two core research themes of the professorship: transformational content strategy and transformational content design. Within this section, …

This report addresses the pressing issue of digital readiness among small and medium-sized enterprises (SMEs) in the hospitality industry in The Netherlands. The research explores the barriers and enablers of digital adoption and aims to identify strategies to enhance digital readiness. The significance …

This research aims to contribute to a better understanding of strategic collaborations between work-integration social enterprises (WISEs) and for-profit enterprises (FPEs) with the joint objective to improve labour market opportunities for vulnerable groups. We find that most collaborations strive towards …

Objective In this Lesson from the Field, we examine changes in the burden experienced by caregivers of persons who experience homelessness associated with lack employment, employability or education, and mental health challenges when the care recipient receives support from an outreach professional known …

De crisismonitor is uitgezet in het najaar van 2022. In deze terugkoppeling zetten we alle data op een rij. We besteden daarbij extra aandacht aan het hybride werken en het hybride onderwijs. We kijken daarmee ‘vooruit’ naar een nieuw tijdperk.