This report was commissioned to examine the possible gap between the image and identity of TUI Nederland regarding sustainable tourism and to recommend on how to bring the image closer to the identity. TUI Nederland is market leader in the Dutch travel industry and carries the brands Arke, Holland International, …

Different types of strategic renewal by the successor are identified: organizational change, innovation, combined actions and no action. The main assumption is that renewal after succession improves SME post-transfer performance compared to no actions taken. Also successor’s timing of the takeover is …

This paper tries to contribute to the clarification of the problems concerning professional justifications from an ideal-typical point of view, which inevitably implies that it doesn’t deal with real problems and their solutions. The starting point is Freidsons (2001) idealtypical distinction between …

Aytel telecom is a telecommunications company located in The Hague, The Netherlands. As a start-up company trying to approach the Dutch telecom market, Aytel wants to explore on a new market within the Chinese community in the Netherlands. The purpose of this report is to create a marketing plan in …

Since the launch of UCee Station in Utrecht in 2007, the organisation has managed to introduce an innovative, unique and prize winning youth participation project in the Netherlands. The project offers an online media platform that is made by and for local youngsters. The most important communication …

Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …

Refill City, established February 2006, is a company which specializes in the refill of ink cartridges. Not only do they offer ink cartridge refills to their consumers, but they also have their own cartridges that can be purchased. Nowadays they are a growing company, but they have not exported yet. …

Indonesia began tourism marketing in 1991. The first program was called Visit Indonesia Decade and ran until the year 2000. Then, for eight years, Indonesia did not have a tourism marketing program. In 2008, Indonesia re-started the tourism marketing program as Visit Indonesia 2008 - 100 years of national …

Findings of this study are based on information collected from numerous books, articles, reports, internet, internal discussions and results from a survey. This document includes an overview of the Dutch ICT market; additionally it gives direction and necessary steps which should be taken by the entrepreneur …