Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations …

Roma are a transnational nomadic population. For centuries, they have traveled around the world due to persecutions or in search of economic prosperity. Roma are a heterogeneous minority. They are not one group. There are many different groups of Roma. Nowadays, an estimated 12 million Roma live in Europe …

Saxion is part of the Dutch system of universities for higher vocational training and applied sciences. In this paper a case study is presented to gain more insight in spin offs of these types of universities, and their effect on the regional economy. For this purpose a database of 152 spin offs has …

Purpose The purpose of this paper is to emphasise the importance for libraries to address the issue of media literacy in the internet age. The library must claim its key expert role in the field of literacy. The library can function as a platform and playground for consuming and producing media content. …

Vast empirical evidence underscores that exporting firms are more productive than non-exporters. As governments accordingly pursue export-promoting policies we are interested in the firmness of these conclusions with respect to African small and medium sized enterprises (SMEs) and the influence of the …

The developments in the field of media, technology and business models are going faster and ensure that the publisher can choose from a wide range of publish possibilities. As well private as in practice the consumer changes its search-, read- and buying motive. Companies within but also outside the …

Public transgressions by group members threaten the public image of a group when outside observers perceive them as representative of the group in general. In three studies, we tested the effectiveness of rejection of a deviant group member who made a racist comment in public, and compared this to several …

Recensie van The Innovative School Librarian : Thinking Outside The Box. In dit boek laten de auteurs door middel van praktijk en theorie zien hoe schoolbibliothecarissen hun grenzen kunnen verleggen, hoe ze zich meer in het onderwijs en het curriculum kunnen verdiepen en in samenspraak met management …

Purpose: Intellectual capital theory and practice predominantly focus on measuring and managing intangible assets. However, if we want to balance the intellectual capital books (Harvey and Lusch, 1999), we should recognize both intellectual assets and intellectual liabilities (Caddy, 2000). Therefore, …

This text is structured as follows. Section 1 concerns the background to this public lecture: the fact that social participation is becoming increasingly important in our society. This is evident, for example, from the way we are evolving from a protective welfare state into an activational, participative …