In summary, state aid exists of government measures that provide a financial benefit to one or more undertakings or a certain industry, with the potential to distort competition or affect trade between MSs within the EU. The rules for state aid are laid down in Art. 107, 108 and 109 TFEU and the different …

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

The purpose of the study was to evaluate the developmental changes in performance in a repeated-sprint ability (RSA) test in young soccer players of contrasting maturity status. A total of 83 regional level Portuguese youth soccer players, aged 11- 13 years at baseline was assessed annually. Stature, …

In previous research a new type of greenhouse with an integrated concentrated photovoltaic system (CPV) was developed based on a circular covering geometry and an integrated filter for reflecting the near infrared radiation (NIR) of the greenhouse and exploiting this radiation in a solar energy system. …

To optimize performance, coaches and athletes are always looking for the right balance between training load and recovery. Therefore, closely monitoring of athletes is important. Heart rate recovery (HRR) after standardized sub maximal exercise has been proposed as a useful variable to monitor (Lamberts …

Sustainability is without doubt one of the most important challenges of our time. How can we develop prosperity, without compromising the life of future generations? Companies are integrating concepts of sustainability in their marketing, corporate communications, annual reports and in their actions. Information …