Onderzocht wordt in welke mate de retailer e-mail automation al implementeert en hoe een juiste implementatie van een e-mail automation campagne kan bijdragen aan een positieve invloed op de consument, om zodoende de retailer te informeren over de kansen waar e-mail automation voor kan zorgen.

Streekbox is an organisation in delivering fresh food meal kits, which is still a developing organisation. The brand value of Streekbox is: “we connect people with local and healthy products”. Within the organisation, there was no focus on the Customer Journey. The organisation wants to map its Customer …

Strategisch marketingplan dat draait om de uitbreiding van de handel in bestaande landen met nieuwe distributiekanalen en producten.

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

This report provides an analysis and evaluation of a survey into how stakeholders (employees and customers) of Exact can be activated to become ambassadors on social media. Exact wants to obtain insight in how internal and external stakeholders can have more engagement on how Exact presents itself to …

This thesis is written for Kwekerij De Vesting to determine to what extent a brand of zucchinis can be successful within the Dutch market. Kwekerij De Vesting started to grow zucchinis without any knowledge of the Dutch market in February 2015. This research assesses the needs and desires of the potential …

This study was conducted for IES Asset Management BV. The reason for this study is that IES has no insight into their sales forecast. Due to the regular ongoing work activities, the focus on sales targets can be forgotten. IES would like to have more insight and understanding in their revenue predictability. …

This thesis is written for Rical Cleaning products, a Dutch company that is specialized in selling cleaning products business to business. The purpose of this research is to obtain insight on the level of customer satisfaction, customer loyalty and the level of customer recommendations and how this can …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Stadstheater Zoetermeer is an organisation that provides a stage for individuals and groups with a desire to perform. On the other hand Stadstheater Zoetermeer is an organisation that provides a place where visitors can enjoy theatre. Their goal is to discover, to experience and to meet new people, old …