One of the main challenges facing Kenya today is to ensure food security for its rising population. The Ministry of Agriculture (MoA) and Kenya Agricultural Research Institute (KARI) spend a lot of resources searching for effective and sustainable methods of producing and preserving food. However, most …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

Since the launch of UCee Station in Utrecht in 2007, the organisation has managed to introduce an innovative, unique and prize winning youth participation project in the Netherlands. The project offers an online media platform that is made by and for local youngsters. The most important communication …

A study was undertaken on the sunflower value chain in Lira district of Uganda. The objective of the study was twofold: First to catalogue innovations that have been developed or introduced in the value chain over a 10 year trajectory (1998-2007). The second objective was to map the knowledge management …

Agriculture is the main driver of the economy and the source of living for the majority of the population in Ethiopia. However, its performance has been poor and unable to feed the ever increasing population. Thus there is a need to change this trend and ensure the food security of the population. Agricultural …