This paper proposes and tests a model to explain how consumers’ perceptions of product presentation technologies may affect online impulse buying. Data from a laboratory experiment (N = 212), which were analyzed using a structural equation modeling approach, showed that vividness and interactivity of …

In diesem ersten LOGbuch, das die Internationale Bauausstellung IBA Heidelberg im vierten Jahr ihres Bestehens herausgibt, wird das ambitionierte Thema Wissen | schafft | Stadt ausgelotet und in seiner Relevanz für Heidelberg als Programm gefasst. Der erste Teil erläutert die Grundlagen des Diskurses …

Amsterdam as a lab. That is what Amsterdam University of Applied Sciences' three fieldlabs and its many partners have in mind. Functional illiteracy, debts, learning deficiencies or problems caused by extreme precipitation: the city contains plenty of tough issues, demanding novel approaches in which …

The movie industry, like any other cultural industry, is often viewed as highly ambiguous, risky and uncertain. As a part of serving customer’s new preferences and searching for novelty, movie producers sometimes choose to switch and explore a new genre. By examining the sample of 2084 movies (produced …

Although lifetime employment was once commonplace, the situation has changed dramatically over the last century. The group of precarious workers has increased, and with it, the size of the precariat. Although there is a body of research on how precarious workers perceive the effect of their precarity …

Een fieldlab impliceert niet alleen onderzoeken, maar ook maken en doen. Het combineren van onderzoek en ontwerp moet uiteindelijk leiden tot bruikbare diensten en producten. De belofte is immers om directe waarde te creëren voor het gebied en de burgers. In Fieldlab Zuidoost wordt samen met alle betrokken …