The wedding industry in Vietnam is undergoing significant changes due to globalization, social media, and international wedding trends. Meanwhile, traditional cultural values ​​and family expectations continue to play a crucial role in the decision-making process of young couples. This study aims to …

Traditional non-linear models offer Dutch municipalities limited insight into the social behaviour of local stakeholders, even though this behaviour largely determines the success of policies in complex sociotechnical systems. This study addresses the following research question: “How can an agent-based …

This graduation report explores the optimization of a small-scale, narrative-driven horror game, Shadows of Singraven, developed in Unreal Engine 5.4. The project was conducted as part of the Creative Media andamp; Game Technology curriculum in collaboration with XR-Lab and client Mark Boerrigter, focusing …

This paper was written to explore the representation of Roma people in video games, with a focus on how environmental storytelling can be used as a tool to create inclusion. The paper begins by analyzing concepts such as the stereotypes of why people use them and how to create authentic representation, …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

This thesis explores the issue of overconsumption in the fashion industry and investigates how circular design and consumer education can encourage longer garment use. While awareness of sustainability has increased, many consumers still struggle to translate this into action. Through primary research—including …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …