This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

Implementation of green supply chain management (GSCM) has gained increasing attention as businesses seek to balance economic, social, and environmental sustainability. However, its adoption remains uneven across countries, particularly in developing economies such as Indonesia. This study aims to identify …

This research investigates how Industry 5.0 technologies, namely blockchain, the Internet of Things (IoT), and artificial intelligence (AI), can enhance transparency and accountability in ethical sourcing and labor practices within the textile and apparel industry. With the European Union preparing to …

This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

Artificial intelligence, the simulation of human intelligence by computers and machines, has found its way into healthcare, helping surgeons, doctors, radiologists, and many more. However, over 80% of healthcare professionals consists of people working in allied health professions such as nurses, physiotherapists, …

A chatbot’s design affects how customers perceive its competence and usefulness, both significant predictors of technology acceptance. The preferred design principles vary with the customer’s emotional state and personality, making it unrealistic to come up with a static design that serves everyone. …

True Price (TP) transparency offers a structured approach to integrate sustainability into SME investment decisions by quantifying hidden social and environmental costs. This study explores how SMEs respond to TP insights, identifying key enablers and barriers to adoption. The Theory of Planned Behavior …

RankmyAI analyzes the performance of over 25,000 Artificial Intelligence (AI) tools worldwide, providing insights into which solutions are widely adopted, attracting investment, and receiving user recognition. To help users identify AI tools relevant to their specific needs, we continuously update and …

The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …