This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

In this enlightening episode, Daniel provides an in-depth look into the multifaceted world of cybersecurity, especially for small and medium enterprises. He challenges the common misconception of entirely outsourcing cybersecurity responsibilities and emphasizes the importance of a holistic approach. …

Recent marketing literature suggests that brand orientation is an alternative concept for the public health because it is believed to address the shortcomings of market orientation. Brand orientation is specifically of interest to the sector of healthcare, due to the complex nature of the sector. The …

This thesis is written on behalf of AFRIEK. AFRIEK is a fashion brand based in Rwanda which has the vision to show the power of cross-cultural collaboration based on equality. AFRIEK became much more of a research project than only a commercial brand: trying to be as sustainable as possible while keeping …

Print.com is an international printing company with offices in the Netherlands, Belgium, France and Germany. With over 200 employees who work in several departments: Crew Control, Ground Control, Finance, Supply Chain, Customer Journey, Frequent Flyers, Co-Creation, Brand & Concept, and Tech. I am part …

The brand image of Tilburg as Textile City has faded with the downfall of the industry and the subsequent loss of most of the factory buildings in the city fabric. To commemorate this past and to make it part again of the DNA of Tilburg, the typical textile mill is taken up again and studied, to find …

The road to creating a brand strategy and a website to communicate it. This report with methodically showcase what steps were taken to create brand from scratch.

Framewell is a handcrafted framing company that wished to improve their customer 's impression of the quality and trust levels of the brand. This project focused on creating an effective visual identity conveying the brand 's personality, a sense of high-quality, and the company 's trustworthiness. Based …

This report is the result of the bachelor graduation assignment, which in this case was a development of a fashion collection for a start-up company Odevy CS. The vision of this company is to become a leading brand of sustainable clothing in Slovak and Czech markets which makes a positive impact in communities …

This final thesis is written about the design research done on creating the first collection of my own brand Neena