A challenge in digital content marketing is to create meaningful messages on meaningful moments. To do so, brands frequently align social media messages with topical moments, also known as Real-time Marketing (RTM). While RTM aims to make meaningful connections, the creative development is subject to …

This project leaves from the fundamental conviction that the transition towards more sustainable futures is not only a transition of businesses, technology or design – but fundamentally happens in our inner worlds, our values, mindsets and worldviews in relation to our connection with others and reported …

Presentatie over de voortgang van het onderzoek Curious Minds - Kunsteducatie

Gastcollege over talent en creativiteit in het Prins Claus Conservatorium, voor studenten in de master Talentontwikkeling en Creativiteit van de Rijksuniversiteit Groningen.

An important assumption often underlying initiatives that stimulate the creative industries in deprived neighbourhoods is that the presence of creative entrepreneurs contributes to the regeneration of these neighbourhoods. Besides contributing to economic development, creative entrepreneurs are also …

The creative economy is considered to contribute to urban and regional development in several ways. In addition to the prevalent economic perspective on the creative sector as a generator of jobs and innovation, often it is also assumed to contribute to the regeneration of deprived neighbourhoods. Although …

The 'Media Battle' is a concept for a competitive one-week pressure-cooker contest, in which students develop a creative product for companies or other organisations. It brings together education, research and professional practice, with benefits for all parties involved. We guide participating organisations …

Hoofdstuk in Frontiers in Gaming Simulation. Design thinking, design methodology and design science gain much attention in the domain of gaming and simulation and their theories offer parallels to knowledge exchange in youth care services. Design science research covers context independent engineering …

These are hard days for companies: they have to survive in a market that has been hit by a financial crisis. Many countries in Europe have severe problems trying to overcome this financial crisis. The main remedy applied by governments is to cut back on expenditure, but on the other hand it is said that …