This video provides small and medium enterprises (SMEs) with a concise breakdown of the costs involved in initiating a data science project. It categorizes expenses into three primary areas: personnel, infrastructure, and data-related costs. Through a practical example of a marketing agency’s venture …

Voice intelligence is a revolutionary “zero-touch” type of human-machine interaction based on spoken language. There has been a recent increase in the number and variations of voice assistants and applications that help users to acquire information. The increased popularity of voice intelligence, however, …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

Due to changes in technology and customer behaviour, entrepreneurial firms have to constantly innovate. Here, service innovation has appeared as a successful way to overcome the dead-end road of competition (Bouwman & Fielt, 2008). Thus, entrepreneurial firms are increasingly asked to develop competences …

Big data analysis can change the global tourism and hospitality industry, providing deeper knowledge and greater insights and increased relationships regarding e-travelers. The purpose of this study is to present a mapping literature review and a research articles' classification regarding big data and …

This research report shows a market research and situation analysis of the ethnic market including several recommendations towards Coroos. This was conducted due to a shift in the population compositions within West-European countries (by the emergence of new ethnic groups) which would possibly effect …

Retail industry consists of the establishment of selling consumer goods (i.e. technology, pharmaceuticals, food and beverages, apparels and accessories, home improvement etc.) and services (i.e. specialty and movies) to customers through multiple channels of distribution including both the traditional …

This study explores the evaluation of research pathways of self-management health innovations from discovery to implementation in the context of practice-based research. The aim is to understand how a new process model for evaluating practice-based research provides insights into the implementation success …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

This study offers insights into when brand marketing should be aligned with personality traits and human values, respectively.