Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

This research has been conducted to tackle the problem of lead conversion on the French market, for the Spanish company Yeeply. The marketing strategy has been studied and the quality of the leads generated by it assessed. The research has been done by analysing dataset grouping information on the leads …

The muZEEum is a museum located at the Nieuwendijk in Vlissingen. The muZEEum tells the story of the maritime history of Zeeland. Visitors can experience the maritime history in many ways which makes the muZEEum accessible for everybody. The muZEEum has a collection of almost 20.000 pieces from various …

This chapter includes the brief description about the background of the problem, the actual problem statement. Out of this problem statement the research question was drawn, and the sub-questions were created. The chapter ends with the objective and expected results of this research proposal and a bookmark …

West Georgia is a travel agency in the seaside city, Batumi, Georgia which operates inside the country borders including services such as accommodation, food & drinks and tours. The firm offers its services in Georgian, Russian, English and Arabic languages. West Georgia has hosted tourists from a few …

Bynder is a Software as a Service company that develops and provides a Digital Asset Management tool. It was founded in 2012 in Amsterdam and it currently consists of 275 employees in offices in Boston, Amsterdam, Rotterdam, London, Barcelona, and Dubai. The business participates in several events from …

The Perimeter Security industry is experiencing rapid growth as the need for security measures is growing which is a result of the rising threat of terrorist attacks and shift in governmental regulations in regard to security. Sensurity is a new player in the perimeter security market where it tries …

100%NL is een Nederlandse radiozender die sinds 8 juli 2006 uitzendt in Nederland. Op 100%NL horen de luisteraars verschillende hits van grote artiesten uit Nederland. Het onderzoek en het daarop aansluitende advies heeft betrekking op de organisatie 100%NL. 100%NL is bij mensen in Nederland voornamelijk …

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

Skydreams offers online industry specific marketplaces where consumers can find a qualified service professional for their home decorating or renovation projects. Next, Skydreams online marketplaces give business the opportunity to get in touch with customers. This research has a focus on the lead generation …