In Ghana, starting a business has problems such as capital availability and accessibility, a lack of planning, trained labour and suitable managerial abilities, a legal framework and social norms, beliefs, and values. These challenges affect both men and women, but women are in the most disadvantaged …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …