Deze scriptie gaat over de online marketingstrategie en directe salesstrategie van honden- en kattenvoermerk Arion. Ook wordt er gekeken naar de concurrenten Riverwood en Just Russel. In dit onderzoek is er een literatuuronderzoek gedaan, sociale media analyse, A/B-test en interviews onder de winkeliers …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …

As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

The report explores consumption barriers in the organic dairy category and identifies low consumer awareness of the benefits and added value as a main issue. Further, the proposed solution is a campaign aimed at educating and incentifying consumer though an engaging format that will address 4 key benefit …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

This research investigates how Visser & Van Baars, a Dutch recruitment agency specialised in data and analytics, can strengthen its differentiation in the fragmented IT recruitment market by enhancing the quality and consistency of its client partnerships. Amid growing competition and increasing client …

Het product is een leerplatform ontwikkeld voor de website van Kemari om actuele kennis en inzichten te delen op het gebied van marketing, branding, technologie en strategie. Dit platform biedt een scala aan content, zoals artikelen, videoandapos;s, infographics en case studies. Het is ontworpen om gebruiksvriendelijk …

Een podcast over duurzaam reizen voor Generatie Z om het bewustzijn te vergroten. Onderwerpen: 1. Conceptontwikkeling en Onderzoek: Het concept voor de podcast werd gevormd op basis van uitgebreid onderzoek naar trends, benchmarks en input van experts. Persoonlijke reisverhalen en een positieve kijk …

This study analyzes the consumer behavior of different generations regarding plant-based drinks in the Netherlands and Canada. Dutch Millennials prefer pea-based milk, while Generation Z shows a broader preference; in Canada, generational differences are less pronounced. Purchase motives vary: social …

The outdoor model of the FAT Scope interactive binoculars by 100%FAT has marketing potential, but its current hardware setup has prohibitively high power draw from its battery. This research aims to measure the power draw, find significantly contributing components and investigate their optimization …